Difference Between Business Strategy and Corporate Strategy

Edited by Diffzy | Updated on: April 30, 2023


Difference Between Business Strategy and Corporate Strategy

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Efficient strategies are vital for every company, including corporates and firms independent of their establishment and fame. It is the sole reason that keeps these groups in frequent demand and allows their existence in this competent world. Strategies involve the formulation of actions, targets, and goals for a company that might benefit from increased profit margins and prevents huge losses. Usually, they are formulated by the managers hired by the organization on behalf of its owners.

Business Strategy vs. Corporate Strategy

The primary difference exists in their focus and the ideologies themselves. Their focus points differ from each other, as business strategy usually looks forward to establishing competency and profits concerning other companies, while corporate strategy focuses on their targets and developmental strategies that might help them with new establishments in the field. The latter usually identify plans and industrial associations that might promote their sales and marketing.

The former enables relative development, whereas the latter supports individual developmental strategies. The key components of these strategies also differ.

The former includes proper analysis and ideologies that offer affirmation of product marketing and selling. It includes advertising, promotions, and ways that attract customers and ensure smooth sales and interaction with society.

A business strategy identifies an advantage the company has over others and plans how to use it for the benefit and profit of the company. It is usually owned by a single individual or a group of people. On the other hand, corporations are usually owned by a large number of people who come together to support and develop the institution. And for the same reason, each decision made can affect the company as a whole in terms of their shared goals and interests.

A business strategy is usually developed by the managers or head of the company, and hence the application of these strategies may be limited to a certain division or to achieving certain targets of the company only. These managers are often hired with higher salaries as they are the backbone of the company’s development within a marketplace.

 Difference Between Business Strategy and Corporate Strategy in Tabular Form

Main parameters of comparison  Business strategy   Corporate strategy
Definition This strategy enables businesses to stay competitive in its field. These strategies are used by newly established businesses to cause development and provide a clear idea of the destination and goals that they must achieve in the future.
Focus It focuses on increasing competency in selling and marketing businesses. Focus on individual development and profit margins independent of comparison with others.
Applications To establish trust relations with the general public and attract customers to improve and ensure smooth sales and marketing of their products.  To raise the standards, quality, and targets of the corporation progressively with slow development.
Applicable fields It is typically chosen by established business owners who need to maintain competition with others in the same field. Often used by businesses that are new to this field and without prior knowledge of the marketing strategies and how they work.
Advantages It offers high-profit margins and early establishment in comparison to other similar companies in the field. It provides clear direction for businesses newly entering the field and ensures smart decision-making and prevents unnecessary losses.
Usual  duration It involves short-term goals that can result in an immediate effect on the company’s profit margins. But the effects are not holistic for the entire company, instead of being limited to sections of the company.

These strategies usually come with pre-defined timelines or deadlines.

The corporate strategy usually involves slow and steady goals of development. It is usually a long-term goal.
Main ideologies Typically, ideology is only concerned with competition, profit margins, and the business mind.


More developmental ideologies that concentrate on their standards and benchmarks only. It avoids unnecessary competition and comparison.
Disadvantages The effect is limited to certain levels or divisions where the strategy is applied in a company, hence limiting the extent of the benefits and losses that the plans might cause. The effect usually takes longer, however, preventing huge losses for businesses newly active in the field.

Also, the extent of the effects may be large enough to make changes to the developmental process of the entire company.

What is Business Strategy?

A business strategy focuses on plans to attract clients and ensure smooth sales and marketing of products to set high-profit margins. It includes specific and competent goals and targets that make them stand out from other companies. These strategies ensure success in the face of exhausting high competition from others. The targets and aims might be persuasive enough to achieve within limited timelines. These strategies are usually organized by higher-level employees, including business or marketing managers. Depending on their level of authority and position in the company, the benefits or losses might affect different divided sections or part divisions of the company only. However, these plans come with immediate benefits in product selling and marketing standards. Usually, an immediate result is observed, such as gin in business. Of course, competition comes with extreme hard work and tiring deadlines, but the company’s benefits will also benefit its employees in their incentives and salary offers.

Some of the key components of a business strategy include:

  1. Plans to ensure a smooth sale and marketing of their products.
  2. Provision of promotions and establishing relations to add people to the customer lists.
  3. Gain business and immediate profit margins with other similar companies in the field.
  4. Ensure high competition and develop your company based on daily assessments made in comparison to the standard benchmarks set by other companies.
  5. Identify advantages that a company has over others and use them for the benefit of the company.
  6. Smart and efficient goals, targets, and decisions are made with immediate effects in the company's applied division.

 The employees responsible for making these strategies must ensure and list all actions that might be required to attain the desired targets and goals. Hence, the decisions made must be smart and efficient. So, these strategies are constantly altered and adjusted based on the alternating market demands and seasons.

What is a Corporate Strategy?

A corporate strategy defines a proper pathway and destination to attain desired goals and targets beneficial for the company. It enables businesses that are trying to enter a new market or field of business. It is more than a competitive ideology; it is a clear idea about how to achieve individual developmental goals on one's own.

For example,

This includes ideas about which business units could prove beneficial for the new business, determining the duration and pace of development, and which division of the market it must apply to compete in, among many more. It is usually chosen by newly developed business plans to get a prior clear vision of their sales possibilities, the targeted clients, and their advantage over other companies. It also helps in preventing possible areas of errors in decision-making and enables steady progressive development in the new field. These strategies are usually developed by managers on the behalf of the stakeholders or owners themselves.

 The Main Difference Between Business Strategy and Corporate Strategy in Points

  • Duration and Consequences

Short-term goals and targets that are constantly adjusted to changing market demands are typical of business strategy. The effects of these strategies are also immediate and immediately visible in their establishment and developmental progress. 

As it involves heavy competition, the strategy demands smart and efficient decisions in the decisions made. However, the effect of the strategy is not on the whole company but is limited to the division or certain sections to which the strategy is applied to. 

On the other hand, corporate strategy provides a long-term goal to achieve and might take long years to measure the efficiency of the strategy used. These strategies provide a clear vision of existing standards and enable them to work based on suitable plans that are smart and efficient in purpose. Also, avoid unnecessary expenditures and mistakes from the business stakeholder’s side. 

  • Application of Each Strategy and Its Key Components

A corporate strategy focuses on: 

  1. Creating more standards for the company
  2. Expansion through a smart selection of suitable markets and industrial units suitable for them.
  3. For maximizing profits and reducing unnecessary expenditures.
  4. Gain a clear vision of current business models available and how to use these ideas to develop strategies that can help improve their strengths, opportunities, and possibilities in sales and marketing. 
  5. Applicable for Small businesses sometimes create corporate strategies to guide their growth and accomplish their goals. This way they make themselves big enough to need business strategies. Large established businesses use business strategies to maintain consistent demand and competition with others in marketing and sales, which affects their profit margin.

Benefits Offered by Each Strategy

Despite the common resultant effects on the company's establishment and profit margins, The key focus of benefits can be different from each other. For example, the benefits of involving a business strategy in a business result in:

  1. To enable competitive standards, features, and quality in the products.
  2. Ensure client satisfaction.
  3. Attain daily benchmarks and target goals set by the company for every responsible employee to affect the development and early establishment of the company.
  4. Establish relations and attract customers with promotions and sales.
  5. Maintain consistent and smooth sales and marketing ideologies.
  6. Prevent heavy losses for the company and constant gains in business.

 The benefits of a corporate strategy could include:

  1. Slow and steady development goals and benchmarks are set based on the previous status of the same company itself.
  2. This involves multiple people with shared interests who make decisions, hence the diversity and efficiency of working out plans in the proper manner.
  3. Constantly progressing developments that might take long years to establish but with no immediate heavy losses, unlike those of business strategy.


A Strategy is a formulation of actions and goals that must be achieved by an organization to attain defined profit margins, success, and early establishment in the competitive field. these strategies enable constant demand and clients to gain business. To stay competitive and successful in the markets, all companies require strategies. As we have seen, the two commonly used approaches are business and corporate strategies. These are different from each other yet work together to improve performance and make companies profitable.

A business strategy identifies daily goals, targets, and smart decisions that cause an immediate benefit in sales. Business managers must ensure a list of actions that enables these strategies to work and gain business. The sole aim of a business strategy is to set high standards of quality and competition concerning other companies in the field. These strategies usually make my higher employees, including the managers, MD, etc., very unhappy. It has immediate effects based on which section of the company the business strategy is applied.

Whereas, a corporate strategy usually involves a group of people who come together and share similar interests and goals. These people develop plans for the individual growth and development of their firm, which might help them to achieve daily target goals and gain business. Here they focus more on development as a solitary institution and do not include high-tempering competition in the setting. The corporate strategy usually causes steady and progressive development. However, every decision made might affect the company as a whole. Hence, the extent of benefits or losses caused by these strategies might be larger in comparison to the effects made over a particular division in business strategy.

Efficient and smart strategies have always been an essential part of an institution's development, regardless of whether it’s a private business or corporate strategy. Both involve plans and actions that can result in smooth marketing and better sales possibilities in a competitive field. These strategies help to raise the standards and quality offered to their clients through daily targets, goals, and assessments that form the main category of these strategies.


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MLA Style Citation

"Difference Between Business Strategy and Corporate Strategy." Diffzy.com, 2024. Mon. 17 Jun. 2024. <https://www.diffzy.com/article/difference-between-business-strategy-and-corporate-strategy-152>.

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