Difference Between Digital Marketing and Network Marketing

Introduction

Digital Marketing and Network Marketing are quite similar. Many companies utilize both of these marketing tactics to sell their products. You can utilize the internet and social media to market things in both techniques. To get started, both demand some upfront expenditure. Both businesses require great information, skills, and expertise to succeed, and both are extremely competitive. Despite their similarities, both of these marketing tactics remain distinguishable. In this article, we will discuss the factors that distinguish them.

Digital Marketing vs. Network Marketing

Digital marketing, often known as online marketing, is defined as the advertisement of services or goods to potential clients through the use of the Internet. Network marketing, on the other hand, does not necessitate the use of the internet and instead relies on face-to-face interaction to achieve a product sale.

Difference Between Digital Marketing and Network Marketing in Tabular Form

Parameters of Comparison	Digital Marketing	Network Marketing
Requirements for Work	People prefer to purchase online rather than offline in today's world, when internet shopping has exploded in popularity. People trust digital marketing as a result.	Although network marketing does not necessitate the purchase of a laptop or computer, it does necessitate the actual presence of the salesperson to sell the product.
EducationalQualifications	It necessitates educational qualifications as well as computer and internet knowledge. As a result, it cannot be done by just anyone.	It does not necessitate any specific educational credentials. It does, however, necessitate solid communication skills as well as the ability to persuade potential clients to purchase the product.
Factor of Trust	Network marketing is limited to a specific area or city. Hence its reach is limited.	There have been cases where network marketing organizations have been exposed as pyramid schemes, scamming their affiliates and clients. As a result, individuals are hesitant to trust network marketing.
Range	It is simple to advertise a product all over the world because digital marketing is done online. As a result, it has a wide reach.	It is simple to advertise a product worldwide because digital marketing is done online. As a result, it has a wide reach.
Effort	Since digital marketing is done online through emails, social media, and other online mediums, it involves less effort and enables the use of the same campaigns to target multiple customers.	Since the salesperson must persuade the potential customer one on one, network marketing requires a lot of effort. It also demands dealing with a diverse range of people with varying interests and preferences, necessitating the salesperson's ability to appeal to a diverse range of people.

What is Digital Marketing?

Digital marketing is a type of marketing in which you can reach out to individuals via the Internet. Search engines, websites, social networking platforms, emails, and mobile applications are all used in digital marketing. It allows marketers to better communicate with and understand their target audiences and improve brand trust. Digital marketing also displays adverts to consumers depending on their online activities and preferences. When compared to traditional types of advertising, it is less expensive.

There are also many types of Digital Marketing. Let’s discuss them:

1. Content Marketing:  Content marketing is a strategic marketing method that focuses on developing and delivering valuable, relevant, and consistent content to attract new customers. Simply said, content marketing is the creation of materials such as blogs, social media, podcasts, videos, apps, and even memes that attract clients to your business by informing them of information they already want. It's part of an inbound networking structure in which you develop something your audience seeks out rather than something you force on them.
2. Search Engine Optimization: The method of getting traffic from organic search results on a search engine such as Google, Bing, and others is known as Search Engine Optimization (SEO). Search engines rank websites based on what content they believe is most relevant to consumers, based on the keywords. Certain factors determine the ranking of a website, which are as follows:

• Content Quality: A website's content quality is an important component of its Google ranking. Google gives preference to information that fully answers a user's query. Google prioritizes longer material in its search results. Apart from longer material, you can use a few tactics to optimize your content, such as beginning with a thorough introduction, producing content relevant to the chosen keyword, making a click-worthy title, incorporating keywords in your headers and subheadings, and so on.
• Page speed: Page speed refers to how quickly a webpage's content appears on the screen. Ensuring that the page speed is not too slow is critical, as this will lead to a high bounce rate. Improve your server response time, use a basic website design, use a content distribution network, and so on to improve page performance.
• Website Structure: The better the structure of your website, the better your chances of ranking higher in search engines. Bots can find and index web pages with the help of well-designed website architecture. A well-structured website provides a positive user experience.
• SSL Certificate: Websites that use an HTTPS server may get an increase in rankings. There are two methods for increasing site security. You can safeguard your domain by setting up DNSSEC or using HSTS, which adds an extra layer of security over HTTPS and protects against hijacking.
• Backlinks: The website's content is summarised in the title tag, while the URL is the online address. Including a relevant Keyword in the Title tag is critical because it provides a summary of your content. Use short URLs instead of large URLs because they rank higher.

1. Pay-per-click: PPC marketing is a type of online advertising in which advertisers pay for clicks on their ads. Advertisers bid on the perceived worth of a click based on the keywords, platforms, and audience type that generated it.
2. Social media marketing: The use of social media and social networks to sell a company's products and services is referred to as social media marketing.
3. Email marketing: Email marketing is the practice of sending commercial emails to a group of people to promote a product or service.
4. Affiliate Marketing: It refers to when an affiliate promotes another company’s product for a commission percentage.

What is Network Marketing?

Network marketing, also known as multi-level marketing, is a type of marketing in which a company sells their product in bulk at discounted prices to individuals, who then sell to others in their network. You must create a network of company partners to aid with lead generation and sales closing in network marketing. Even while the phrase includes the word "network," it does not imply that it requires an internet connection, as is the case with digital marketing. Although network marketing may make use of the internet to advertise products, it is not required. Network marketing can be controversial at times, as some companies turn out to be pyramid schemes. As a result, it's critical to be cautious before enrolling. Many legitimate network marketing companies focus on consumer sales, whereas pyramid schemes focus on the recruitment of salespeople who may be compelled to pay upfront for pricey starter kits. To prevent getting sucked into a pyramid scheme, do your homework before joining and avoid network marketing businesses with multiple tiers of salespeople or needing you to buy pricey items or training materials upfront.

Tips for Network Marketing Success:

1. Choose the correct business. Finding success as a network marketer is much easier if you work with the correct company from the start. Concentrate your search on well-known companies that offer excellent products and competitive compensation. It will also help if the company and its products provide something you are informed or enthusiastic about. Finally, if a corporation gives you the impression that they are conducting a pyramid scheme, get out as soon as possible.
2. Take advantage of the training opportunities. Most well-established companies that use network marketing as part of their business strategy will have training materials in place to assist their network marketers in selling their products successfully. In a small firm, training is vitally essential. Make use of these tools, whether they come in the form of videos, ebooks, or documents mailed to you, because no one knows how to sell a product better than the firm that is putting it on the market. So take whatever you can from them and attend the sessions where they teach their employees.
3. Make friends with your coworkers in the marketing field. It all comes down to the relationships you form as a network marketer. While relationships with consumers are crucial, so are relationships with those who work above and below you in the line. You can look up to the individuals above you for advice and assistance because they may have bought you into the firm. At the same time, you must ensure that you are providing direction and assistance to those beneath you.
4. Take care of your company. Network marketing should be treated as a real business. This involves things like crafting a new company plan, establishing strategies, conducting research, and so on.
5. Use the internet to your advantage. The internet has altered the way marketers communicate with potential clients, and network marketing is no exception. Make the most of the opportunities provided by the Internet. This includes constructing a website or blog on a specific topic, generating YouTube videos, growing social media followings, and capturing leads' email addresses and marketing to them. 

Main Differences Between Digital Marketing and Network Marketing (In Points)

• Digital marketing, also known as online marketing, is defined as the advertisement of services or goods to potential clients via the Internet, whereas network marketing does not require the use of the Internet and instead requires one on one interaction between the salesperson and the customer to make a product sale.
•  Since digital marketing is done online, you can work from home or anywhere in the world. Network marketing, on the other hand, necessitates the salesperson being physically present to close the deal.
• Digital marketing necessarily requires a laptop or computer and a stable internet connection, whereas network marketing does not necessitate such equipment.
• Digital marketing necessitates educational qualifications as well as knowledge of how to work with computers and the Internet. A network marketer, on the other hand, can be anyone with good communication and sales skills.
• People trust digital marketing because online shopping has become extremely popular, and people prefer to shop online rather than offline. Network marketing, on the other hand, has a bad reputation because many network marketing companies have been exposed as pyramid schemes that have defrauded their affiliates and customers.
• Since digital marketing is done online, the same product campaign can be used to advertise to different groups of people, and thus digital marketing requires less effort than network marketing, which requires the salesperson to persuade different types of people with different tastes and preferences to buy the product.

Conclusion

Digital marketing requires far less effort than network marketing and is not subject to the same fraud risks. Since it is done online, digital marketing can reach people all over the world and thus has a greater potential to help you make more money. The fact that almost everything nowadays is digital also works in favor of digital marketing.

You should be able to tell the difference between digital marketing and network marketing based on what you've learned above. After carefully considering these factors, you can decide what is best for you.

References

• https://www.investopedia.com/terms/n/network-marketing.asp
• https://www.investopedia.com/terms/d/digital-marketing.asp
• https://www.letslearnfinance.com/difference-between-digital-marketing-and-network-marketing.html