Difference Between Written Communication and Visual Communication

Edited by Diffzy | Updated on: April 30, 2023


Difference Between Written Communication and Visual Communication

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Communication is the act of sending data from one area, individual, or group to another. Every communication has a sender, a post, and a recipient. This might sound essential, yet communication is actually an astounding subject. The transmission of the message from sender to receiver can be affected by a large extent of things.

These all incorporate our feelings, the social situation, the medium used to communicate, and also our region. The complexity is why great communication skills are thought of as so appealing by employers all over the world: precise, effective, and unambiguous communication is extremely hard.

While it is easy to consider communication simply the verbal transmission of data beginning with one individual then onto the following, it is a long way past that. Nonverbal communication, like a look and raised eyebrows, to verbal communication, like an adjustment of pitch and tone, written communication, for example, composing messages and emails, to visual communication, for example, sites to social media posts are all examples of communication.

Differences Between Written Communication and Visual Communication in Tabular Form  

Parameters of Comparison Written Communication Visual Communication
Definition Any message exchanged between something like two individuals that use composed words is called written communication. The utilization of visual components to communicate a message, move change, or inspire feeling is known as visual communication.
Strategy Be basic and direct; pick solid action words, restrict utilization of adjectives and adverbs, etc. Using information representation to show the impact of work and lines and shapes to portray connections, streams, and processes.
Advantage Lasting record: The reports of written communication go probably as a perpetual report. Right when it is required, critical information can be easily assembled from the protected reports. Visual Communication is more significant for unskilled recipients: If the beneficiaries are uninformed, visual correspondence is all the more remarkable for data sharing.
Disadvantage Time-consuming: It takes more time to interface with to others by means of written correspondence. Media occupies a ton of time. It takes up both the writer’s and the reader’s time. Complex graphic display: The visual show of information can get complicated at times. The beneficiaries can't grasp the presentation’s significance.
Example Letters, handouts, telegrams and so on. Trade shows, social media posts, and so on.

Written Communication vs. Visual Communication

The main difference between written communication and visual communication is that written communication requires decent information on composition, jargon use, and language. The absence of good written skills and quality adversely influences the peruser, which could in like manner create disarray. Interestingly, visual communication underlines sight's use in passing its message on to its interest group and audience, which enjoys various benefits and advantages in both individual and professional conditions.

Written Communication alludes to the way toward passing on a message through the written person. Accordingly, any message exchanged between something like two individuals that uses written words is called written communication. The written type of communication is the most well known and convincing strategy for business correspondence. In any affiliation, electronic mails, reports, messages, files, letters, journals, sets of expectations, delegate manuals, etc are a part of the normally used sorts of written communication.

The utilization of visual components to communicate a message, inspire change, or evoke feeling is known as visual communication. It's a mix of correspondence arrangement (making a message that educates, drives, and secures) and graphic design (utilizing design ideas to pass on that message in a predictable and eye-catching manner). Visual communication that is both engaging and insightful is crucial.

What is Written Communication?

Effective written communication is a significant expertise skill, especially when more individuals work from a distance and impart during the day through digital platforms such as Slack, Skype, etc.

We compose each day, whether it's a Slack post, an email to a client, or another worker's training guide, and we should know how to do it effectively. Actually, as we become more subject to written correspondence, we are generally turning out to be more aware of the fact that builds misunderstandings.

Unclear letters, data that has disappeared or a misinterpretation of tone or content are altogether given that emerge in written communication consistently.

Since they are having a bad day or have just had a run-in with an unpleasant person, the reader could misinterpret a letter. If the case may be, getting when to try not to utilize written correspondence is a significant capacity to have when reliant upon it. In nearly, a single phone call will settle these contract issues.

Significance of Written Communication

Written communication is vital that it is beyond the thinking of possibilities to expect and consider a business organization without it. The working of any association depends generally on the trading of letters, reports, and so on. There are different explanations behind it.

Furthermore, the main explanation is that eye to eye communication isn't possible because of the fact that the labourers of an association might be spread over broadly spread geographical distances. We have, hence, to rely upon the trade of letters. Modern innovative distances have not diminished the significance of letters. Methods of transmission have changed. But, written communication stays as significant as could be expected.

Organizations utilize written communication in almost all that they do. The following are a few reasons this type of communication is significant for business:

Economical and Efficient

Written communication is financially effective. A letter, for example, costs less to make than a significant distance call yet can impart exactly the same thing. Letters are likewise obliging. Professionals can compose letters at their convenience, and beneficiaries can peruse the letter at their convenience. Then again, you could get a significant call any season of the day, including times when you are busy.


Numerous business communications are long and complex. Carefully written letters help guarantee that even complicated communications are exact. Miscommunications are bound to happen with verbal communications like telephone discussions.


Written communication, especially when endorsed by at least one parties, is more official than verbal communication. It fills in as a super durable record of an understanding, discussion or arrangement, and you can refer to it in the future.

Goodwill and branding

The most effective way to convey communications like solicitations, occasional greetings, thank-you letters, celebratory messages and sympathies is recorded as a hard copy. Personalized written messages assist with creating positive and deferential expert relationships. You can also utilize letters to develop customer relationships, make a positive impression and fabricate goodwill. You could send an expert contact a written letter, for instance, for their birthday, when their child or girl gets hitched or when they get a promotion.

Benefits of Written Communication

(I) It gives us records, references and so forth, on which significant choices.

(ii) It develops the legitimate safeguards of the association through records, letters, guidelines and so forth.

(iii) It develops the consistency of strategy and system and develops appropriate rules for the working of the organization.

(iv) It develops the picture of the organization.

(v) It makes for dependability and accuracy

(vi) It is extremely durable.

(vii) Responsibility can be effectively allocated. (One might backpedal on the expressed words. but In any case, not so on the statement clearly).

What is Visual Communication?

As a result of social media entertainment, YouTube, and other digital networks, visual communication has turned into the most well-known method of communication. It's basic to perceive that your visual contact should be reliable with your image and informing and that a proven and intelligible methodology is required.

Visual communication, like photographs, maps, drawings, activities, outlines, and even emoticons and GIFs, can assist with expanding the understanding of your message in different ways.

Think how a new UX drawing is considerably more successful than a text synopsis in bringing information and making it far simpler to get a handle on than giving a long stream of figures.

Why is visual communication important?

Why is the expansion in visual communication? A lot of us are sorting out that utilizing communication data visually is a substantially more significant method for making yourself clear. Indeed, even it's utilizing an essential visual guide.

The following are four significant justifications for why visual communication is essential to successfully convey an important message.

1. Visual communication saves time by transferring messages quicker.

Research has shown that visuals are handled and retained multiple times quicker in the brain than text.

Making yourself clear rapidly is an incredible method for preserving time and cash.

Pictures and video convey a richer experience than text-weighty substance alone. In a media landscape loaded up with a mess, perusers' attention is difficult to gain, and, surprisingly, harder to retain.

Therefore, perusers frequently really like to scan content as opposed to perusing in exactly the same words. Keeping your material stacked with visuals is a reliable method for handing off your message in less time.

2. Visual communication guarantees that a clear, unified message is conveyed.

Whenever you have an overflow of messages in an email, your message can get lost. The recipient of your note could struggle with getting your point, bringing about time being wasted. All things being equal, use visuals!

Collaborating on projects with remote workers can challenge. Short, simple recordings or energized GIFs are an extraordinary approach to rapidly repeat suggested edits among your group, and verify that everybody in question is on the same page.

GIFs are also an extraordinary method for easing up the mood. Working can be upsetting, so joining fun GIFs that send a reasonable message as well as engage can help the communication interaction.

3. Visual communication assists with giving a common, reliable experience.

A significant piece of conveying a reliable involvement in visuals is marking. In addition to a logo, numerous organizations have characterized brand colours that ought to be utilized in all advertising exercises.

Logos, colours, font, graphics, icons, and symbolism, matched with your organization's voice and tone, make your image unmistakable.

Utilizing reliable visual communication is an incredible method for exploiting your image's value while sending it off to another market.

Regardless of your organization has five people or 500 individuals, assuming that it's a beginning up, or on the other hand assuming that it has a long history, ensuring that everybody is utilizing similar characterized brand components is an extraordinary method for beginning driving recognition of your organization and build brand awareness.

4. Visual communication brings about better retention of the data.

According to a logical viewpoint, been observed utilizing important visuals assist the audience with recalling the data more effectively.

Of all data sent to the brain, 90% is visual. Also, as we examined prior, visuals are handled multiple times quicker in the brain than text.

Whether your arranged communication is inward or external and no matter what the subject or strategy, maintenance is continuously something to to aim for.

What are examples of visual communication?

There are a lot of good graphics and visual design components that you can add to your communication stack. The following are a couple of the most widely recognized:

  • GIFS
  • Screen captures
  • Screenshots
  • Recordings
  • Pie diagrams
  • Infographics
  • Social media posts
  • Social media posts
  • Information visualizations
  • Slide decks

Differences Between Written Communication and Visual Communication in Points

The differences between Written Communication and Visual Communication are as follows:

  1. Message moved between at least two individuals through the written structure is known as "Written Communication, " though using visual components to impart a message is known as "Visual Communication".
  2. "Written Communication" requires some investment, while "Visual Communication" can be outwardly jumbled on occasion.
  3. "Visual Communication" lay in craftsmanship and plan, though "Written Communication" utilizes the language.
  4. "Visual Communication" helps uneducated recipients, though "Written Communication" fails in this specific respect.
  5. It requires an investment of time for data to be exchanged through "Written Communication", though the message is traded in a matter of moments on account of "Visual Communication."


Of the two sorts of communication, written and visual, obviously, the last option is the most productive as far as receiving a message out precisely and effectively with minimal risk of social obstructions and confusion.

Individuals recall 80% of what they see compared with 20% of what they read and 10% of what they hear, exhibiting the strength of visuals as a useful asset for the research discussed above. It shows that individuals did not just convey visually more frequently than any time in recent memory however that they additionally impart visually more effectively.



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"Difference Between Written Communication and Visual Communication." Diffzy.com, 2024. Fri. 14 Jun. 2024. <https://www.diffzy.com/article/difference-between-written-communication-and-visual-communication-63>.

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