Difference Between Visual Communication and Non-Verbal Communication

Edited by Diffzy | Updated on: August 27, 2022


Difference Between Visual Communication and Non-Verbal Communication Difference Between Visual Communication and Non-Verbal Communication

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Communication is the conveyance and exchanging of information with an individual or group. The three components of the procedure are the sender, the recipient, and the information to be conveyed. Effective communication is needed if one wants to make sure that the other person can grasp and take in the information without any confusion. Nonverbal cues make up a sizable component of human communication. In fact, according to some experts, nonverbal communication accounts for four times as much communication as verbal communication, with movements and gestures accounting for 80 percent of communication compared to words' 20 percent.

According to statistics, the brain processes images 60,000 times more quickly than text. It's a great idea to get your point over quickly in order to save time and money. Images and video transmit richer experiences than material that is heavily text-based. It might be challenging to capture and hold readers' attention in an overcrowded media landscape. Because of this, readers frequently skim text instead of reading it word for word. Keeping your content visual-heavy is a guaranteed approach to conveying your point in a shorter amount of time. Visual communication makes sure that the message is given in a uniform, unambiguous manner. Your message may be overlooked if an email has a lot of text. It's likely that your message won't be understood by the person who gets it, wasting time. Instead, employ images!

Visual Communication Vs. Non-Verbal Communication

The primary distinction between nonverbal and visual communication is that visual communication requires sight to understand and receive the message. The form of communication doesn't use words is known as non-verbal communication. In addition to sight, nonverbal communication includes gestures, touch, facial emotions, and body language. Visual communication is crucial to maintain excitement and keep the audience engaged during communication. The first kind of communication is this one. Visual communication improves and helps the receivers receive information more effectively. When speaking with a bigger audience, this is ideal. Visual communication strategies should be used when presenting a complex and difficult piece of information.

Sharing information without using words is known as non-verbal communication. It employs nonverbal cues, including posture, closeness, time, distance, facial expressions, eye contact, and body language. Charles Darwin's investigation into animal communication led to the development of this sort of communication. It is thought that nonverbal communication reveals more details and information than spoken communication.

Difference Between Visual Communication and Non-Verbal Communication in Tabular Form

Table: Visual Communication Vs. Non-Verbal Communication
Parameters Of Comparison
Visual Communication
Non-Verbal Communication
Visual communication is any form of communication using images to convey ideas or transfer information.
The definition of non-verbal communication is exchanging ideas and information without using words.
The difficulty level
Any audience may comprehend it more easily. As a result, it may be applied extensively regardless of notions.
It is not simple to recognize and calls for additional focus and expertise.
Visual communication may be the most effective option for communicating with a bigger, more diverse group of people who speak several languages.
One-on-one interactions are best served by nonverbal communication.
Participation of sight
Non-verbal communication is another term for all forms of visual communication.
Every nonverbal form of communication.
Videos, photos, flowcharts, PowerPoint presentations, and other graphical representations are acceptable.
Greetings with a handshake, a shrug, and voice pitch and tone nodding.

What Is Visual Communication?

Visual communication is the practice of communicating visually. An excellent user experience makes the best possible use of visual elements to transmit visual content, such as a map, chart, billboard, eye contact, signal, or facial expression. Additionally, it encompasses motion graphics, short films, novels, print publications, periodicals, screen-based media, interactive websites, corporate identities, package design, illustration, and graphic design. The visual presentation of information and data has a bigger impact on how we live our daily lives. However, despite influencing our lives, visual communication alone is insufficient for information exchange. For instance, some visual communication designs utilize a red sign to denote "danger," a picture of a lit cigarette with a cross to denote "no smoking," etc.

Infographics, pictures, and visually stimulating information are a few examples. Animation and data visualization are popular and effective forms of visual communication.

Visual communication has both benefits and drawbacks. It may be a potent tool for reaching the appropriate audience with the correct message. Other forms of communication, however, may be more practical and effective for some people. It is also vital since it is key in attracting and enticing your audience while maintaining their interest and piqued curiosity.

Visual Aid And Tools

Visual aids are frequently utilized in persuasive and informational presentations to aid listeners in understanding the subject matter. The use of visual aids can greatly influence the audience's comprehension, and assimilation of the information delivered. Visual aids come in various forms, from handouts to Power Points. Depending on their preferences and the information they are attempting to convey, speakers will utilize different types of visual aids. Each visual aid has advantages and disadvantages that must be weighed to determine whether it will improve the presentation. Before including visuals in talks, speakers should be aware that if done wrong, they will distract from their message rather than help it. When employing visual aids, preparation is key. It is important to pick a visual aid suitable for the subject and audience. The visual assistance serves to improve the presentation.

Types Of Visual Communication

Maps: display geographical regions relevant to the discourse. They are frequently used to describe the contrasts between geographic regions or indicate where something is.

Photographs: Images can help to clarify a subject, stress a point, or make a point. For instance, it might be helpful to provide a photo of a shantytown while describing it in a third-world nation so the reader can better comprehend how those people live.

Projections: Transparencies or slides, which are projections, make it simple for audiences to view images or photos, especially when they are many or dispersed over a big space. Business presenters frequently like slides and transparencies because they appear more professional than posters or flip charts.

Presentations with computer assistance: PowerPoint presentations may be a very helpful visual tool for lengthier presentations. Power Points, however, may be useful for lengthier presentations to keep the audience interested and the speaker on course.

Visual Communication Benefits

Today, the majority of corporate companies deliver information utilizing visual communication techniques. Day by day, it is gaining enormous popularity. There are several advantages to visual presentation. Here are a few of them:

  1. Effective for illiterate receivers: Visual communication is more efficient for exchanging information with illiterate recipients. The visual material is simple for them to comprehend.
  2. Visual strategies can be used in conjunction with speech communication to help. It becomes more significant if important components like graphs, drawings, and diagrams are employed together with spoken communication.
  3. Simple explanation: Anyone can readily explain the meaning. Visual approaches are more common since they are simple to explain. The effectiveness of visual components for communication has increased thanks to the avoidance of critical viewpoints.
  4. Simple presentation: Killer infographics like graphs, drawings, and diagrams can effortlessly show complex information, facts, and numbers in a very simple manner.
  5. Time isn't wasted: Visual tactics help cut down on wasting time. Information exchange via written and oral communication takes a long time. However, visual modalities can interact with several recipients at once.

Visual Communication Disadvantages

 The following are some of the technology's restrictions in this area:

  1. Costly: Compared to other forms of communication, visual approaches are more expensive. Drawing maps, charts, and diagrams are expensive. Because of this, huge corporations or enterprises are the ones who use such content ecosystems the most.
  2. The complicated presentation: Information is sometimes presented visually in a complex manner. The relevance of the presentation is not clear to the audience. It gets harder to decipher the significance of visual imagery.
  3. The method that isn't complete: This approach is regarded as a method that isn't complete. Although it may be utilized well alongside spoken communication, the visual presentation is insufficient for effective and clear communication.
  4. Time wastage: Visual communication can sometimes take a lot of time. The exchange of information during oral conversation is instantaneous.
  5. Complicated: Complicated and necessitates a lot of repeats in visual communication. Since it communicates with others by gestures, facial expressions, eye contact, touch, etc., which may be difficult for simple and ignorant people to understand, effective motion graphics and graphic designs demand a solid understanding of the design concept's substance.

What Is Non-Verbal Communication?

The act of expressing a concept, sentiment, or idea through physical movements, posture, and facial expressions is known as nonverbal communication. The majority of communication is nonverbal, which indicates that only 7% of messages are conveyed through words, 38% through vocal components like tone, and 55% through nonverbal components like posture and gesture, which are frequently disputed.

Importance Of Non-Verbal Communication

Since it may enhance a person's capacity to relate, engage, and create meaningful encounters in daily life, nonverbal communication is important in our lives. A deeper comprehension of this mode of communication could help individuals forge closer connections with others. Nonverbal communication, often known as body language, may take many different forms and be understood in many ways by different individuals, especially across cultural boundaries. Even the absence of these nonverbal indicators can be significant and constitute nonverbal communication in and of itself. Each movement and combination of motions of the body, including changes in posture, eye direction, limb gestures, and facial expressions, send signals to others. These indications can be conflicting and can be either subtle or obvious: Even if someone says one thing, their body language may be sending a completely different impression. This could be especially true if the other person is lying. Nonverbal communication is frequently instinctive and relatively difficult to fake; therefore, it usually more accurately reflects a person's real emotions.

Various Types of Nonverbal Communication

  1. Paralinguistics: Vocal communication that is distinct from spoken language is referred to as paralinguistics. This type of nonverbal communication includes elements like voice volume, intonation, pitch, and tone of voice.
  2. Position and Body Language: Additionally, movement and posture can provide a lot of information. Due to the popular media's emphasis on the improper perception of protective postures like arm and leg crossing, there has been significant growth in body language study since the 1970s.
  3. Eye Gaze: Nonverbal communication involves the eyes, and crucial indicators include glancing, staring, and blinking. For instance, your blinking rate and pupil size increase when you come across individuals or things you appreciate.
  4. Appearance: Nonverbal communication is also thought to occur through our choices in hairdo, dress, and other physical characteristics. Different hues can provoke various emotions, according to research on color psychology. Physiological responses, assessments, and interpretations can all be influenced by appearance.
  5. Gestures: Without using words, deliberate gestures and signals are a crucial tool for conveying meaning. Waving, pointing, and making the "thumbs up" sign are typical gestures. Other hand motions are arbitrary and culturally specific.
  6. Facial Expressions: Incredibly large amounts of nonverbal communication are carried out through facial expressions. Even while nonverbal behavior and communication might differ significantly between cultures, happiness, sorrow, anger, and fear-related facial emotions are universal.

The Role of Nonverbal Communication In  Relationships

A close friend, lover, or family member may be better able to decipher a person's nonverbal clues. When it compliments what is really being stated by a friend or one partner in a relationship, this better understanding on a nonverbal level in intimate relationships may help to foster greater intimacy and build ties.

Main Difference Between Visual Communication and Non-Verbal Communication in Points

  • For the information to be understood by the recipient, visual communication must be used. The process of conveying or transferring information without using words is known as non-verbal communication.
  • Linguistic barriers will all be removed through visual communication, which will fill the gap created by language discrepancies. A broader recipient group might not be appropriate for nonverbal communication. For each person, receiving the information may need a different level of understanding. However, this may be applied to a comparable set of people.
  • Visual communication, a subset of non-verbal communication, is communication that exclusively makes use of sight. The involvement of sight and other senses is another aspect of nonverbal communication.
  • Visual language is simple to comprehend. Since it doesn't take a lot of expertise or experience, virtually anybody can utilize it for communication. Additionally, it encourages recipients to remember the information longer. Non-verbal communication calls for a deeper degree of comprehension and involves both encoding and decoding, which are tasks that must be completed by both the sender and the recipient.
  • Visual components including flow charts, diagrams, graphs, mind maps, and graphics are used in visual communication. Body language, proximity, and facial expressions are all examples of non-verbal communication.


When it comes to how we express meaning and information to others, as well as how we perceive the acts of those around us, nonverbal communication is crucial. When examining nonverbal behaviors, it's crucial to take the activities in groups into account. When you take into account what someone says vocally together with their facial expressions, demeanor, and tone of voice, you may learn a lot about what that person is attempting to communicate. An entire strategic communication plan must include visual communication. Both the sender and the recipient gain when photos and video are included in messages. To be successful, it is advised to select the right communication model or style carefully and strategically.


  • https://www.techsmith.com/blog/why-visual-communication-matters/#:~:text=Visual%20communication%20results%20in%20better,brain%2C%2090%25%20is%20visual.


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"Difference Between Visual Communication and Non-Verbal Communication." Diffzy.com, 2023. Mon. 20 Mar. 2023. <https://www.diffzy.com/article/difference-between-visual-communication-and-non-verbal-communication-971>.

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