Coca-Cola and Pepsi the top two carbonated drink in the world! Even though now both are conglomerates, these two companies had a modest beginning they were both developed by pharmacists in the 19th century. Coca-cola was created with an addition of coca leaves and cola nuts to soda water. Pepsi was created with the addition of pepsin to soda water. Coca-Cola and Pepsi are beverages typically consumed with fast foods like burgers or fried chicken, or as a refreshment drink. Most people know of the fierce and often humorous advertisement wars between the two. These companies are each other’s top competitors and have been since the 20th century. It is not just the companies that are in this particular war, their fans are too! Although some people don’t have an exact preference between the two, you may meet some who have a die-hard loyalty to either Coca-Cola or Pepsi. They will only drink that particular brand and are often disappointed when a restaurant or fast-food joint doesn't have their favourite soft drink.
Even if you are a zealot of one brand, do you know how these two differ from each other? This article explores the beginning of the two soft drinks, and how exactly they are different from one another.
Coke vs. Pepsi
Both Pepsi and Coke are carbonated soft drinks, with similar flavours.
Coke was invented first by Dr John S. Pemberton in 1886in Atlanta, Georgia. It was invented as a form of soft drink, which was extremely popular at those times. Currently, it is manufactured by the Coca-Cola Company. The drink has a vanilla-raisin-type flavour and it is less sweet than its competitor Pepsi. Coca-Cola has the bigger share of the cola market, but its revenue is less than Pepsi’s.
Pepsi was invented by Caleb D. Bradham in 1893. He invented the drink to help alleviate the pain of stomach ulcers. Currently, the drink is manufactured by PepsiCo. The ingredient which differentiates Pepsi from Coca-Cola is citrus flavour. Pepsi is also sweeter than Coca-Cola. Pepsi only has a 31% share in the cola market, but it generates greater annual revenue than Coca-Cola.
Difference Between Coke and Pepsi in Tabular Form
|Parameters of Comparison||Coke||Pepsi|
|Invented by||Dr. John S. Pemberton||Caleb D. Bradham|
|Manufacturer||The Coca-Cola Company||PepsiCo|
|Original ingredients||Coca leaves and kola nuts||Pepsin|
|Flavour||Sweet||Sweeter than coke|
|Amount of sugar||39mg||41mg|
|Calories per can||160||150|
|Cola market share||42 percentage||31 percentage|
|Annual revenue||3.2 billion dollars||57.8 billion dollars|
|Money spent on advertisements||2 billion dollars||1.1 billion dollars|
|Other brands owned||TaB, Fanta, Fruitopia, Miute Maid, Nestea, Caprisun||Tropicana, Mountain Dew, Lays, Doritos, Quaker, Cheetos, 7up, Aquafina, Lipton|
What is Coke?
Coke is a carbonated soft drink that had its beginning in 1886. It is manufactured by the Coca-Cola Company. The tagline used by the company to promote the drink is “Real Magic.”
History of Coca-cola
Dr John S. Pemberton, a pharmacist working out of Atlanta, Georgia, concocted coke in the May of 1886. During that period soda water was a very popular drink. Shop owners used to add a variety of ingredients to the mineral water they sold. One day, Dr Pemberton decided to add a mixture of coca leaf (nerve tonic and stimulant) and kola nut (stimulant) to the soda water. He took his concoction to a pharmacy that was down the street, named Jacob’s Pharmacy. The owner did a taste test and approved it. He then placed the drink on sale for five cents.
Frank M. Robinson was Dr Pemberton's partner and bookkeeper. He thought the two “Cs” would look good together and put forth the name “Coca-Cola.”
Alas, Dr Pemberton never knew the true prospect of his drink. Over the years he sold off parts of his soda business, selling the last remaining amount to Asa G. Candler in 1892. It was Candler, who turned Coke into the giant corporation it is today.
Other historical milestones of Coca-Cola
- 1900- The first celebrity endorsement of Coke.
- 1904- Annual sales of Coca-Cola surpassed 1 million gallons (3785411.78 litres)
- 1906- Coca-Cola bottling operation started in Cuba, Panama, and Canada
- 1906- Affiliation with D’Arcy Advertisement Company
- 1907- endorsement of the products by athletes
- Coca-Cola bottling operations began in 1912
- 1915- fashions the contour bottle
- 1916- Asa Candler retires, going on to become the mayor of Atlanta
- 1919- opens bottling operations in Europe (Paris, Bordeaux)
- 1919- Coca-Cola Company bought by Ernest Woodruff along with a group of investors for 23 million dollars
- 1923- Robert W. Woodruff becomes president of Coca-Cola, a position he occupies for 60+ years.
- 1938- branches out into Australia, South Africa, Austria and Norway
- 1945- the term “Coke”, becomes an official registered trademark of Coca-Cola
- 1946- Coca-Cola increases its price from 5 cents.
- 1950- Coca-Cola gets its first TV commercial. It was broadcast on Thanksgiving Day.
- 1953- The song “coke time,” gets launched on TVs and radios.
- 1956- Coca-Cola changes advertisement companies from D’Arcy to McCann Erickson, Inc
- 1959- Coca-Cola was selling products in more than 100 countries
- 1960- buys “The Minute Maid Corporation”
- 1961- gets featured in a film
- 1961- invents and distributes sprite
- 1962- Becomes public. Shares sold a 101 dollars per share
- 1963- commencement of “Tab” as a diet drink
- 1936- Coca-Cola Company starts the advertising with the phrase "Things go better with Coke"
- 1965- promotes the first animated T.V series
- 1969- sets in motion its classic red and white appearance
- 1969- New slogan “It’s the real thing”
Ingredients that make up the Coca-Cola
The soda drink Coca-Cola is made up of certain specific ingredients that give it its special flavour, these are
- Taking up the lion’s share of the drink is carbonated water at 90% of the total drink. The water used in the drink is carbonated using purified carbon dioxide.
- Coming in second place in terms of quantity is sugar. A single 12-ounce (340 grams) can of Coca-Cola has approximately 39 grams of sugar. The sugar used can be high-fructose corn syrup or sucrose. Diet Coke and Coca-Cola zero sugar is however said to be sugar-free.
- Next would be the ingredient that gives Coca-Cola its specific colour, caramel colour. For this, the Coca-Cola Company has a discrete caramel (E150d) made for its drinks.
- In addition to its sweet flavour, Coca-Cola also has a bit of a sour taste. This is due to the addition of phosphoric acid in the drink.
- The next ingredient is caffeine; it gives Coke its slightly bitter taste.
- In addition to all these, Coca-Cola has its secret ingredients which make Coca-Cola the drink it is. The secret ingredient consists of a special mix of certain natural flavours. The ingredients used here are highly safeguarded, with the original document being kept in SunTrust Bank's vault in Atlanta.
Initial ingredients of Coke
|Fluid extract of coco||4 ounce|
|Citric acid||3 oz|
|Caffeine||1oz of citrate caffeine|
|Lime juice||1 grt|
|1 ounce (oz) = 28.41 ml||1 pound (lbs) = 453.5 grams||1 gallon= 4.546 litre||1 gross register tonnage (grt)= 1 ton/ 1000kg|
Different flavour choices offered by Coke
|Coca-Cola||Diet Coke (Coca-Cola light)|
|New Coke (Coke II)||Diet coke plus|
|Coca-cola C2||Coca-Cola zero|
|Caffeine free Coca-Cola||Caffeine-free diet coke|
|Coca-Cola cherry||Diet coke cherry|
|Coca-Cola with Lemon||Diet Coke with lemon|
|Coca-Cola Vanilla||Diet Coca-Cola Vanilla|
|Coca-Cola black cherry vanilla||Diet Coke cherry vanilla|
|Coca-Cola with lime||Diet Coke with lime|
|Coca-Cola with orange||Coca-Cola Blak|
|Coca-Cola raspberry||Diet coke raspberry|
|Coca-Cola cherry zero||Tab (original diet Coke)|
What is Pepsi?
Pepsi is a carbonated soft drink introduced in 1893 by Caleb D. Bradham. The drink is currently manufactured by PepsiCo. Pepsi’s current tagline to attract consumers is “Rise Up Baby!”
History of Pepsi
Caleb D. Bradham was a pharmacist and a soda fountain proprietor. During the 1890s, he concocted a drink to help soothe dyspepsia (upset stomach) and to alleviate the suffering caused by peptic ulcers. He called this drink “Brad’s drink.” The drink was renamed Pepsi-Cola in 1898 and then finally Pepsi in 1961. Over time the drink garnered popularity and sales increased. However, after World War I tragedy struck and the company ended up going bankrupt. Eventually, Charles Guth ended up buying the brand.
After its acquisition, Guth devised strategies to make Pepsi compete with Coca-Cola. He recreated the drink to make its flavour almost identical to Coca-Cola's. Then he started selling them at half the price at which cola was selling. During the Great Depression, Cola refused to lower its prices because of the power it held in the market. This led to an increase in the number of buyers for Pepsi. In time Pepsi gained popularity and loyal customers. In 1950, Pepsi got a 10% of the shares in the US carbonated soft drinks market. After its success, Pepsi ditched its strategy of selling at half price and increased its rates. Since then the two companies, Pepsi and Coca-cola have been engaged in advertising wars which continue to this day.
Other historical milestones of Pepsi
- 1910- Gets sanction in 24 states. Sales surpass 100000 gallons per year
- 1923- Declares bankruptcy. World War I led to an increase in sugar prices and Pepsi could not keep up.
- 1928- Craven Holdings Corp buys Pepsi-Cola Company.
- 1931- declares bankruptcy for the second time in history
- Charles G. Guth buys out Pepsi
- 1933- marketing strategy of Guth, selling 12-ounce bottles for 5 cents
- 1938- Pepsi-cola hires Walter S. Mack as its president
- 1939- First advertisement jingle “Nickel Nickel,” later renamed as “Pepsi-cola hits the spot”
- 1940- buys sugar plantation in Cuba
- 1941- designs new look with red, white and blue logo
- 1945- sale of Pepsi in cans
- 1950- Joan Crawford changes the path of Pepsi's marketing.
- 1958- Invents the “swirl” bottle.
- 1958- new advertisement campaign “Be sociable have a Pepsi”
- 1958- Gains consumers in 120 countries.
- 1959- first advertisement campaign for youth “Now it's Pepsi for those who think young”
- 1961- Advertisement campaign “Come Alive! You're in the Pepsi Generation”
- 1964- introduction of Diet Pepsi
- 1964- buys out Mountain Dew
- 1965- starts selling canned soda
- 1965- Pepsi company unifies with Frito-Lay, Inc, thus becoming PepsiCo
- 1966- starts work in Japan and Europe
- 1969- Designs new outlook with a bold red, blue and white
What goes into making the classic drink
- Carbonated water
- Colour (caramel E150d)
- Acid (Phosphoric Acid0
- Sweeteners (Sucralose, Acesulfame K)
Initial ingredients of Pepsi
|Lime juice||12 gal.|
|Phosphoric acid||58 lbs|
|Cinnamon oil||4 oz|
|Lemon oil||6 oz|
|Nutmeg oil||2 oz|
|Orange oil||5 oz|
|Coriander oil||2 oz|
|1 ounce (oz) = 28.41 ml||1 pound (lbs) = 453.5 grams||1 gallon= 4.546 litre||1 gross register tonnage (grt)= 1 ton/ 1000kg|
Different flavour choices offered by Pepsi
|Wild cherry Pepsi||Diet wild cherry Pepsi|
|Caffeine free Pepsi||Caffeine-free diet Pepsi|
|Pepsi lime||Diet Pepsi lime|
|Pepsi max||Pepsi one|
|Pepsi throwback||Pepsi next|
|Pepsi Jazz (strawberry and cream)||Pepsi Jazz (black cherry and French vanilla)|
|Pepsi twist (lemon)||Diet Pepsi twist (lemon)|
|Pepsi samba (sold in Australia)||Pepsi summer mix|
|Pepsi X||Holiday spice|
|Crystal Pepsi||Blue Pepsi|
Main Differences between Coke and Pepsi (in Points)
- Coca-Cola was invented first, by Pemberton in 1886. Pepsi was invented almost a decade later by Bradham in 1898.
- Coke is manufactured by the Coca-Cola Company. Pepsi is manufactured by PepsiCo.
- In terms of sweetness, Pepsi is sweeter than Coke.
- A can of Coca-Cola contains about 160 calories, while a can of Pepsi contains approximately 150 calories.
- Pepsi is differentiated from Coke by the drink's citrusy flavour. Coke tends to have a vanilla-raisin-type flavour.
- The Coca-Cola Company has 42% of the cola market share. In contrast, Pepsi has 31%.
In short, the top two carbonated drinks Coca-Cola and Pepsi have many unique features. Both had humble beginnings and are now huge conglomerates. A few things that people use to tell the drinks apart are the sweet flavour and the citrusy flavour of Pepsi. Pepsi is comparatively sweeter than Coca-Cola; this is also one reason why some people may prefer Pepsi to Coke.
In addition to their famous carbonated drinks, the two companies also own numerous other brands. Some of the brands owned by Coca-Cola are TaB, Fanta, Fruitopia, Miute Maid, Nestea, Caprisun, etc. Pepsi is the owner of Tropicana, Mountain Dew, Lays, Doritos, Quaker, Cheetos, 7up, Aquafina, Lipton, etc.