Difference Between Bournville and Amul Dark Chocolate

Edited by Diffzy | Updated on: April 30, 2023


Difference Between Bournville and Amul Dark Chocolate

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Chocolate is a broad term that may refer to a variety of unprocessed and refined foods that are derived from the tropical cacao tree. It is a component that may be found in a wide variety of different sorts of desserts, including candies, ice creams, cookies, cakes, and pies.

Cacao beans are fermented, dried, roasted, and then crushed into a powder before being used to make chocolate. After that, it is melted down into a substance known as "chocolate liquor," which is then divided into two parts: The foundation of our chocolate bars is made up of cocoa solids that are low in fat, which, in addition to sugar, possibly some milk, and most likely some soy lecithin to bind everything together, are also the main ingredients. Additionally, your chocolate bar may contain cocoa butter, which is high in fat (and your chapstick).

Chocolate is one of the most widely consumed foods on the planet because it has thousands of different flavor components and hundreds of different compounds that may alter mood, calm the mind, and excite the taste receptors. In addition to this, it is connected to the concepts of love and romance due to the fact that it is a well-liked present that is also favorably related with sensations of pleasure. Chocolate does have a variety of health advantages connected with it; however, the high levels of sugar and fat that are often present in such foods are also linked with obesity. Consumption of chocolate thus demands self-control and moderation in order to avoid these health risks.

Everything boils down to which of the two is more genuine. Both Amul and Cadbury, market leaders in the milk chocolate and dairy products sectors, claim to sell the "original" dark chocolate under the brand names Amul dark chocolate and Bournville. While both brands have their loyal followings, there is one brand that stands out as the undisputed champion when it comes to the genuine flavor of dark chocolate and its overall quality. Therefore, educate us on both kinds of chocolate and explain how they vary from one another.

Bournville vs Amul Dark Chocolate

The main difference between Bournville and Amul dark chocolate is that the former is manufactured by Cadbury and has a dense consistency with a negligible amount of sugar, whereas the latter is manufactured by Amul Dairy and has a greater quantity of sugar in addition to a greater number of additives than Bournville does. The Amul Dark Chocolate is more fruity and has a higher sugar content than other dark chocolates.

Cadbury Bournville was developed in order to communicate a specific and unique chocolate flavor. This flavor is characterized by a robust and robust taste that lingers and eventually reveals a delectably delicate flavor. The product is widely available in both the United Kingdom and India, where it has a minimum cocoa content of 36%. With a cocoa content of 50 percent and a texture that is silky smooth, each bite-sized piece of Bournville Rich Cocoa Chocolate is rich, dark, and unquestionably delicious. This chocolate was developed specifically to savor the flavor of the tongue. Bournville is made with only the highest-quality cocoa beans that are selected for their ideal size and fragrance. As a result, this brand is able to provide customers with the unmatched luxury and health benefits of premium dark chocolate.

Amul Dark Chocolate is a well-known brand that also produces milk chocolate and other varieties of chocolate. According to the manufacturer, each bar of Amul's dark chocolate contains 55 percent cocoa solids. It costs quite a bit more than many of the other chocolates available on the market today and has a variety of fruity tastes. The finest and most luxurious cocoa is used in the production of Amul Dark Chocolate. You'll quickly fall in love with pure cocoa for its genuine flavor once you experience its bold flavor and velvety texture, all of which are essential to the process.

Difference Between Bournville and Amul Dark Chocolate in Tabular Form

Parameters of Comparison Bournville Amul Dark Chocolate
Description Cadbury Bournville was developed in order to communicate a specific and unique chocolate flavor. This flavor is characterized by a robust and robust taste that lingers and eventually reveals a delectably delicate flavor. Amul Dark Chocolate is a well-known brand that also produces milk chocolate and other varieties of chocolate. The dark chocolate made by Amul is really decadent and delicious as well.
Price  The price of Bournville is much more than that of Amul Dark Chocolate. The price of a bar of Amul Dark Chocolate is lower than that of a bar of Bournville.
Flavors Cranberry, Hazelnut, and Raisin & Nuts. Then there were flavors that were more popular now, like as fruit and nut, old Jamaica, rich cocoa, and classic red packet Bournville. There are several other flavors available, including Dark Amazon, Twilight Tryst, Tropical Orange, Fruit N Nuts, Mystic Mocha, and more.
Company  Cadbury is the manufacturer of the brand known as Bournville. Amul's Dark Chocolate is a product that belongs to Amul Dairy.
Cocoa Content  Bournville contains 50 percent cocoa content. There is a whopping 55% cocoa in every bar of Amul Dark Chocolate.

What is Bournville?

Cadbury's Bournville cocoa is a product manufactured by Cadbury and marketed under the name "Bournville," which refers to a location in England. It was first published in 1908, and it took its inspiration from the so-called model hamlet that was located in Birmingham, England. Previously, it had a cocoa content of 36% of the total weight. In 2014, Cadbury repositioned it in the Indian market as a "luxury" brand by increasing the proportion of cacao in the product from 44 percent to 50 percent and reimagining the packaging. Bournville went experienced a significant number of package adjustments, and event-based pack upgrades continued to take place.

Cadbury has a brand of chocolate called Bournville that is more on the dark side. It was initially put up for sale in 1908 and was given its name after a model community in Birmingham, England, which had the same name.

Both the United Kingdom and India ensure that their products contain at least 36% cocoa, and this particular brand is extensively distributed across both countries. In 2014, Cadbury relaunched it as a "premium" brand in India. As part of this redesign, the percentage of cocoa in the product was raised from 44 percent to 50 percent, and it received new packaging that was black in color.

In the latest advertising for Cadbury Bournville, which is titled "A beautiful way to close your day," the brand is shown as an excellent companion for relaxing after a day of hard labor. The new collection design and the new positioning message were developed after an exhaustive analysis and grasp of the pack, as well as communication ideas with consumers.

Because of its long-standing reputation as a chocolate that is "not overly sweet," Bournville has earned the status of a well-known and authentic eating dark chocolate. Cadbury Bournville introduced India to dark chocolate, which has a flavor similar to sadness and an aroma not too overpowering. The majority of Cadbury Bournville's business was driven by imagery and ownership, but a strong consumer appeal is the only thing that can drive the brand's continued expansion into the future.

Cadbury Bournville has a variety of tastes that appeal to both the elder generation and even Gen Z. As a result, chocolate lovers all across the nation may now indulge in a premium dark chocolate that is really on par with the best in the world. To begin, there is the traditional Bournville flavor, which comes in Cranberry, Hazelnut, Raisin & Nuts, and Hazelnut varieties. Then there were flavors that were more popular at the time, like as fruit and nut, old Jamaica, and rich cocoa.

What is Amul Dark Chocolate?

Chocolate has developed into a gift that is given to both children and adults, as well as a sign of love and dedication. Although Amul's Dark Chocolate has a taste that is described as bittersweet, it brings joy to both the person who eats it and the person who gives it as a present. This is specifically due to the aesthetically pleasing design and packaging of the dark chocolate that Amul offers.

According to professionals in the field of medicine, in addition to having a taste that has been described as "bitter," cocoa is an excellent source of anti-oxidants, magnesium, calcium, and other minerals. Amul now plans to rewrite the legislation governing the business in order to launch chocolate bars made from 100 percent cocoa. Nevertheless, for the time being, we are going to concentrate on the product that is currently available on the market. The fact that it contains 55% cocoa gives it a significant advantage over the competition; but, how is the flavor?

Because it does not have any added sugar, the Amul chocolate bar is a good option for those who are trying to reduce the amount of calories they take in without sacrificing their sweet tooth. Because it received 78 out of a possible 100 points, Amul Milk chocolate emerged victorious as the best-performing brand in the milk chocolate category. It abandoned market leaders like Cadbury Dairy Milk, Lindt Lindor, Hershey's, and Chocon Milcreme in its wake.

Amul Dark Chocolate received 84 out of a possible 100 points to be ranked as the best brand of dark chocolate. This earned it the top spot in the category. The Cadbury Bourneville received a score of 76 points, placing it in second place.

The results of the research are broken down into categories such as physicochemical factors (such as cocoa solids, energy value, cholesterol, carbs, milk fat, etc.), microbiological activity, and sensory characteristics. The examinations were carried out without outside interference in labs authorized by the government.

In addition to this, the Managing Director of the Gujarat Cooperative Milk Marketing Federation (GCMMF), R S Sodhi, said that both Amul Milk chocolate and Amul Dark chocolate have been regarded as the best chocolates in terms of value for money.

According to consumer feedback, the sweetness level of Amul Dark Chocolate is much greater than that of its main rival, Bournville. This chocolate has robust tastes, and its texture is smooth and satisfying. You'll like eating this chocolate. Amul's assortment of dark chocolate comes in a wide variety of styles and tastes, including Dark Amazon, Twilight Tryst, Tropical Orange, Fruit N Nuts, Mystic Mocha, and many more.

Main Differences Between Bournville and Amul Dark Chocolate in Points

  • Cadbury is the company that manufactures Bournville, whereas Amul Dairy is the company that makes Amul Dark Chocolate.
  • The price of a bar of Amul's Dark chocolate is lower than that of Bournville.
  • In comparison to Amul Dark Chocolate, which has the majority of its customers located in India, Bournville has been around for far longer and enjoys greater popularity around the globe.
  • Comparatively, Amul Dark Chocolate has a cocoa percentage of 55 percent, whereas Bournville only has 50 percent cocoa content.
  • When opposed to Amul Dark Chocolate, which leans more toward the sweet side of the flavor spectrum, Bournville Dark Chocolate has a little more astringent flavor.
  • However, bournville does include a trace amount of sugar in it. Amul dark chocolate does not have nearly as much sugar.


When it comes to dark chocolate, Cadbury's Bournville is certainly the victor due to its genuine flavor, rich texture, and very limited sweetness. Both of these chocolates are fantastic in their own way, but when it comes to dark chocolate, Cadbury's Bournville is clearly the winner.

Bournville has a restricted flavor profile, but the tastes that are there are rather robust, and they elevate the flavor of raw dark chocolate. Amul's dark chocolate, on the other hand, offers a little more sweetness while maintaining the same straightforward consistency as the brand's milk chocolate. Even though it has a cocoa content that is 5 percent more than its opponent, it is not nearly as bitter or as rich as its competitor. On the other hand, Amul has a far wider variety of tastes available than the classic Bournville brand.


  1. https://www.amul.com/products/amul-chocolate-info.php
  2. https://www.cadbury.co.uk/products/cadbury-bournville-11314


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"Difference Between Bournville and Amul Dark Chocolate." Diffzy.com, 2024. Sun. 19 May. 2024. <https://www.diffzy.com/article/difference-between-bournville-and-amul-dark-chocolate-576>.

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